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The Data-Tracking Basics You Should Have Installed on Your Website

Start tracking relevant data to make informed decisions on your marketing ROI. This is a big challenge that many marketers face, and the truth is, there is no one-size-fits-all solution. However, if a brand starts collecting data, they will have more data points to work with, and this will help them make more informed decisions. In this article, I’ll cover the basics every business should have installed on their website to start tracking relevant data.

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The Four Essentials Every Business Needs To Have A Strong Online Presence

Blog / Kasey

I often get a lot of questions about the difference between various aspects of a digital marketing strategy, but more recently, I’ve been working with companies that want to understand what should be in their arsenal so they can implement a plan for their online presence.

Here is a basic example of how a business can use all of tools listed above.

• Create a website so that your business has an online presence and can be discovered.

• Create regular blog posts that your customers find useful. This will help build your following and brand credibility.

• Create a landing page(s) that has a specific offer.

• Put proper tracking/analytics in place and then run ads promoting what is covered in your landing page.

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How B2B Companies Can Implement A Digital Marketing Strategy That Acquires New Customers

Blog / Kasey

There are various tools that can help with lead generation, but consider the approach below and how you could implement it for your business.

1. Create awesome content (by having a content strategy aligned to your brand).

2. Cast wide but targeted (personalized) campaigns focused on introducing people to your brand or product by running awareness ads.

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How To Make Your Company’s Brand Meaningful

Blog / Kasey

Not understanding your brand can lead to recruiting the wrong people, increased staff turnover, struggles to attract talent and new business, creating generic products and can be a ceiling to growth. It was only when I realized the passion I had for my business, what it stood for and what I wanted others to understand about my company that I realized that a company’s brand is critical to grow and thrive.

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Why Marketing Is Critical for B2B Businesses

Blog / Kasey

Along the path, you meet all types of people and develop your network that you can sell your products/services to. But what happens when your business is ready to scale faster than the potential client base of your network?

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How To Ensure Your Website Is Built To Convert Visitors & Why You Should Care

Blog / Kasey

In this day and age, most businesses have websites. In fact, customers expect you to have a website if you want to be perceived as credible. The problem is not all businesses build their website with the intention of catering to the end user — this causes massive issues.

How To Ensure Your Website Is Built To Convert Visitors & Why You Should Care Read More »

Why All Businesses Need A Basic Content Marketing Strategy And How To Implement One

Blog / Kasey

Before you do anything, you need to first decide what you’re hoping to accomplish by implementing a content marketing strategy. This will vary for every organization, but could be a combination of things like reaching new customers, engaging existing customers, getting more conversions, or positioning your brand as an industry thought leader. Document and define your objectives so there is no ambiguity and everyone knows what you’re working towards.

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What Business Owners Need To Know About Digital Marketing

Blog / Kasey

Having grown a business from nothing into something, I know better than most the struggles that business owners face and the constant balancing of cash flow to keep the business alive while still being able to grow. Whether you want to do digital marketing yourself or you plan on outsourcing, here are some things to consider for your strategy.

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The Basics Of Digital Marketing And The Minimum You Should Be Doing

Blog / Kasey

Digital Marketing has almost become a necessity for a business to be successful in this day and age. However, for a company who is either new and starting their marketing strategy or for a company who is trying to ramp up its digital marketing efforts, the task can be daunting because of how vast the digital marketing landscape is. In this post, I break down some key components to digital marketing.

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What Is SEO And Does It Actually Matter For My Business?

Blog / Kasey

The basic layperson’s definition of SEO: Doing “stuff” to your website so that it has an increased chance of showing up as the first result when someone searches for information related to your business on search engines like Google.

There is actually a lot that goes into making sure your website is SEO friendly. Some of it is technical, meaning how the code for the website and content on the website is written/structured.

What Is SEO And Does It Actually Matter For My Business? Read More »

Blog

The Data-Tracking Basics You Should Have Installed on Your Website

The Four Essentials Every Business Needs To Have A Strong Online Presence

How B2B Companies Can Implement A Digital Marketing Strategy That Acquires New Customers

How To Make Your Company’s Brand Meaningful

Why Marketing Is Critical for B2B Businesses

How To Ensure Your Website Is Built To Convert Visitors & Why You Should Care

Why All Businesses Need A Basic Content Marketing Strategy And How To Implement One

What Is SEO And Does It Actually Matter For My Business?

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