I often get a lot of questions about the difference between various aspects of a digital marketing strategy, but more recently, I’ve been working with companies that want to understand what should be in their arsenal so they can implement a plan for their online presence.
Here is a basic example of how a business can use all of tools listed above.
• Create a website so that your business has an online presence and can be discovered.
• Create regular blog posts that your customers find useful. This will help build your following and brand credibility.
• Create a landing page(s) that has a specific offer.
• Put proper tracking/analytics in place and then run ads promoting what is covered in your landing page.