The KWK Studio Blog
All things Marketing, Product, Technology, Entrepreneurship, Strategy, and More.
A question we get all the time is how much does it cost to build a website. The reality is the prices vary depending on what you want to achieve. In this article, we break down the general costs it takes to create a website and what ongoing maintenance costs. For this article, we are going to assume that the website is for a small business.
In these uncertain times, many business owners are looking to leverage digital channels to keep their businesses relevant; this often means shifting marketing efforts online. It might not come as a surprise, but the quality of digital marketing efforts has a massive impact on the end results.
In this article, we’ll look at five common mistakes that businesses should avoid in order to increase their digital marketing results.
Each stage is distinctly different and accomplishes something unique in the customer journey. There are numerous theories and models out there, but in essence, your funnel can be broken down into the following stages:
• Awareness: Top of funnel; cold traffic.
• Consideration and intent: Middle of funnel; warm traffic.
• Decision: Bottom of funnel; conversion.
• Advocacy: Engaging current customer.
A business’s online presence, regardless of industry, can have a massive impact on its success. In this day and age, some businesses still don’t realize that a majority of their customers will visit their website before making a purchase.
Having a strong online presence, particularly a website, can be make or break for generating more revenue. Yes, the quality of your website impacts results, but the purpose of this article to stress the importance of making sure you have a website.
Businesses are missing out on leads and revenue because their websites and marketing funnels have major user experience (UX) issues. It is critical to ensure your website and marketing funnels are working effectively to grow your business.
You are an expert in your respective domain. You understand the ins and outs of the space you operate in and the pain points in the market. So, why not take that knowledge and repurpose it into a membership site to better engage customers, increase loyalty and generate even more revenue?
Start tracking relevant data to make informed decisions on your marketing ROI. This is a big challenge that many marketers face, and the truth is, there is no one-size-fits-all solution. However, if a brand starts collecting data, they will have more data points to work with, and this will help them make more informed decisions. In this article, I’ll cover the basics every business should have installed on their website to start tracking relevant data.
I often get a lot of questions about the difference between various aspects of a digital marketing strategy, but more recently, I’ve been working with companies that want to understand what should be in their arsenal so they can implement a plan for their online presence.
Here is a basic example of how a business can use all of tools listed above.
• Create a website so that your business has an online presence and can be discovered.
• Create regular blog posts that your customers find useful. This will help build your following and brand credibility.
• Create a landing page(s) that has a specific offer.
• Put proper tracking/analytics in place and then run ads promoting what is covered in your landing page.
There are various tools that can help with lead generation, but consider the approach below and how you could implement it for your business.
1. Create awesome content (by having a content strategy aligned to your brand).
2. Cast wide but targeted (personalized) campaigns focused on introducing people to your brand or product by running awareness ads.
Not understanding your brand can lead to recruiting the wrong people, increased staff turnover, struggles to attract talent and new business, creating generic products and can be a ceiling to growth. It was only when I realized the passion I had for my business, what it stood for and what I wanted others to understand about my company that I realized that a company’s brand is critical to grow and thrive.
In this day and age, most businesses have websites. In fact, customers expect you to have a website if you want to be perceived as credible. The problem is not all businesses build their website with the intention of catering to the end user — this causes massive issues.
Before you do anything, you need to first decide what you’re hoping to accomplish by implementing a content marketing strategy. This will vary for every organization, but could be a combination of things like reaching new customers, engaging existing customers, getting more conversions, or positioning your brand as an industry thought leader. Document and define your objectives so there is no ambiguity and everyone knows what you’re working towards.
Having grown a business from nothing into something, I know better than most the struggles that business owners face and the constant balancing of cash flow to keep the business alive while still being able to grow. Whether you want to do digital marketing yourself or you plan on outsourcing, here are some things to consider for your strategy.
Digital Marketing has almost become a necessity for a business to be successful in this day and age. However, for a company who is either new and starting their marketing strategy or for a company who is trying to ramp up its digital marketing efforts, the task can be daunting because of how vast the digital marketing landscape is. In this post, I break down some key components to digital marketing.
The basic layperson’s definition of SEO: Doing “stuff” to your website so that it has an increased chance of showing up as the first result when someone searches for information related to your business on search engines like Google.
There is actually a lot that goes into making sure your website is SEO friendly. Some of it is technical, meaning how the code for the website and content on the website is written/structured.
I’ve been entrepreneurial my entire life. I’ve always just seemed to see things different than most. I’ve also realized that unique ideas you really care about don’t happen very often. And when I say care, I mean to actually take action and do something. My last “big idea” put me on a 6+ year path of co-founding a fintech company and it wasn’t until recently that I became truly inspired by something else again.
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