How To Implement Effective Digital Marketing Funnels
Each stage is distinctly different and accomplishes something unique in the customer journey. There are numerous theories and models out there, but in essence, your funnel can be broken down into the following stages:
• Awareness: Top of funnel; cold traffic.
• Consideration and intent: Middle of funnel; warm traffic.
• Decision: Bottom of funnel; conversion.
• Advocacy: Engaging current customer.
