March 2019

Why All Businesses Need A Basic Content Marketing Strategy And How To Implement One

Before you do anything, you need to first decide what you’re hoping to accomplish by implementing a content marketing strategy. This will vary for every organization, but could be a combination of things like reaching new customers, engaging existing customers, getting more conversions, or positioning your brand as an industry thought leader. Document and define your objectives so there is no ambiguity and everyone knows what you’re working towards.

What Business Owners Need To Know About Digital Marketing

Blog / By Kasey

Having grown a business from nothing into something, I know better than most the struggles that business owners face and the constant balancing of cash flow to keep the business alive while still being able to grow. Whether you want to do digital marketing yourself or you plan on outsourcing, here are some things to consider for your strategy.

The Basics Of Digital Marketing And The Minimum You Should Be Doing

Blog / By Kasey

Digital Marketing has almost become a necessity for a business to be successful in this day and age. However, for a company who is either new and starting their marketing strategy or for a company who is trying to ramp up its digital marketing efforts, the task can be daunting because of how vast the digital marketing landscape is. In this post, I break down some key components to digital marketing.

What Is SEO And Does It Actually Matter For My Business?

Blog / By Kasey

The basic layperson’s definition of SEO: Doing “stuff” to your website so that it has an increased chance of showing up as the first result when someone searches for information related to your business on search engines like Google.

There is actually a lot that goes into making sure your website is SEO friendly. Some of it is technical, meaning how the code for the website and content on the website is written/structured.

The Story of KWK Studio From The Perspective Of The Founder

Blog / By Kasey

I’ve been entrepreneurial my entire life. I’ve always just seemed to see things different than most. I’ve also realized that unique ideas you really care about don’t happen very often. And when I say care, I mean to actually take action and do something. My last “big idea” put me on a 6+ year path of co-founding a fintech company and it wasn’t until recently that I became truly inspired by something else again.

Why All Businesses Need A Basic Content Marketing Strategy And How To Implement One

What Is SEO And Does It Actually Matter For My Business?

The Story of KWK Studio From The Perspective Of The Founder

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