Along the path, you meet all types of people and develop your network that you can sell your products/services to. But what happens when your business is ready to scale faster than the potential client base of your network?
In this day and age, most businesses have websites. In fact, customers expect you to have a website if you want to be perceived as credible. The problem is not all businesses build their website with the intention of catering to the end user — this causes massive issues.