There are various tools that can help with lead generation, but consider the approach below and how you could implement it for your business.
1. Create awesome content (by having a content strategy aligned to your brand).
2. Cast wide but targeted (personalized) campaigns focused on introducing people to your brand or product by running awareness ads.
3. Based on the interactions people have with your content (through ads, videos and/or your website), retarget them and get them to engage with your brand by offering them something of value reflective of their response to the content. Basic examples include things like ebooks, webinars, templates, etc. Note that in order to effectively retarget someone and further develop personas, you will set up various pixels/tracking codes on your site….
Not understanding your brand can lead to recruiting the wrong people, increased staff turnover, struggles to attract talent and new business, creating generic products and can be a ceiling to growth. It was only when I realized the passion I had for my business, what it stood for and what I wanted others to understand about my company that I realized that a company’s brand is critical to grow and thrive.
Along the path, you meet all types of people and develop your network that you can sell your products/services to. But what happens when your business is ready to scale faster than the potential client base of your network?
If you have a business, you should at least know the basics of what SEO is and how it can impact your business.
Let’s start with the 101 of what is Search Engine Optimization (SEO).
The basic layperson’s definition of SEO: Doing “stuff” to your website so that it has an increased chance of showing up as the first result when someone searches for information related to your business on search engines like Google.
What Determines SEO?
There is actually a lot that goes into making sure your website is SEO friendly. Some of it is technical, meaning how the code for the website and content on the website is written/structured.