5 Mistakes That Could Ruin Your Digital Marketing Efforts

person holding a phone looking on website made by KWK Studio

In these uncertain times, many business owners are looking to leverage digital channels to keep their businesses relevant; this often means shifting marketing efforts online. It might not come as a surprise, but the quality of digital marketing efforts has a massive impact on the end results.

In this article, we’ll look at five common mistakes that businesses should avoid in order to increase their digital marketing results.

How To Implement Effective Digital Marketing Funnels

Team Discussing How To Implement A Digital Marketing Funnel Described by KWK Studio

Each stage is distinctly different and accomplishes something unique in the customer journey. There are numerous theories and models out there, but in essence, your funnel can be broken down into the following stages:

• Awareness: Top of funnel; cold traffic.
• Consideration and intent: Middle of funnel; warm traffic.
• Decision: Bottom of funnel; conversion.
• Advocacy: Engaging current customer.

Why Every Business Needs A Website

Why Every Business Needs A Website KWK Studio

A business’s online presence, regardless of industry, can have a massive impact on its success. In this day and age, some businesses still don’t realize that a majority of their customers will visit their website before making a purchase.

Having a strong online presence, particularly a website, can be make or break for generating more revenue. Yes, the quality of your website impacts results, but the purpose of this article to stress the importance of making sure you have a website.

The Data-Tracking Basics You Should Have Installed on Your Website

KWK Studio - Start tracking relevant data to make informed decisions on your marketing ROI

Start tracking relevant data to make informed decisions on your marketing ROI. This is a big challenge that many marketers face, and the truth is, there is no one-size-fits-all solution. However, if a brand starts collecting data, they will have more data points to work with, and this will help them make more informed decisions. In this article, I’ll cover the basics every business should have installed on their website to start tracking relevant data.

The Four Essentials Every Business Needs To Have A Strong Online Presence

The Four Essentials Every Business Needs To Have A Strong Online Presence by KWK Studio

I often get a lot of questions about the difference between various aspects of a digital marketing strategy, but more recently, I’ve been working with companies that want to understand what should be in their arsenal so they can implement a plan for their online presence.

Here is a basic example of how a business can use all of tools listed above.

• Create a website so that your business has an online presence and can be discovered.

• Create regular blog posts that your customers find useful. This will help build your following and brand credibility.

• Create a landing page(s) that has a specific offer.

• Put proper tracking/analytics in place and then run ads promoting what is covered in your landing page.

How B2B Companies Can Implement A Digital Marketing Strategy That Acquires New Customers

KWK Studio How B2B Companies Can Implement A Digital Marketing Strategy That Acquires New Customers

There are various tools that can help with lead generation, but consider the approach below and how you could implement it for your business.

1. Create awesome content (by having a content strategy aligned to your brand).

2. Cast wide but targeted (personalized) campaigns focused on introducing people to your brand or product by running awareness ads.

3. Based on the interactions people have with your content (through ads, videos and/or your website), retarget them and get them to engage with your brand by offering them something of value reflective of their response to the content. Basic examples include things like ebooks, webinars, templates, etc. Note that in order to effectively retarget someone and further develop personas, you will set up various pixels/tracking codes on your site….

How To Make Your Company’s Brand Meaningful

Not understanding your brand can lead to recruiting the wrong people, increased staff turnover, struggles to attract talent and new business, creating generic products and can be a ceiling to growth. It was only when I realized the passion I had for my business, what it stood for and what I wanted others to understand about my company that I realized that a company’s brand is critical to grow and thrive.

Why Marketing Is Critical for B2B Businesses

Along the path, you meet all types of people and develop your network that you can sell your products/services to. But what happens when your business is ready to scale faster than the potential client base of your network?