Digital Marketing

How B2B Companies Can Implement A Digital Marketing Strategy That Acquires New Customers

There are various tools that can help with lead generation, but consider the approach below and how you could implement it for your business.

1. Create awesome content (by having a content strategy aligned to your brand).

2. Cast wide but targeted (personalized) campaigns focused on introducing people to your brand or product by running awareness ads.

3. Based on the interactions people have with your content (through ads, videos and/or your website), retarget them and get them to engage with your brand by offering them something of value reflective of their response to the content. Basic examples include things like ebooks, webinars, templates, etc. Note that in order to effectively retarget someone and further develop personas, you will set up various pixels/tracking codes on your site….

How To Ensure Your Website Is Built To Convert Visitors & Why You Should Care

In this day and age, most businesses have websites. In fact, customers expect you to have a website if you want to be perceived as credible. The problem is not all businesses build their website with the intention of catering to the end user -- this causes massive issues.

Why All Businesses Need A Basic Content Marketing Strategy And How To Implement One

Define Your Objectives

Before you do anything, you need to first decide what you’re hoping to accomplish by implementing a content marketing strategy. This will vary for every organization, but could be a combination of things like reaching new customers, engaging existing customers, getting more conversions, or positioning your brand as an industry thought leader. Document and define your objectives so there is no ambiguity and everyone knows what you’re working towards.

What Business Owners Need To Know About Digital Marketing

Having grown a business from nothing into something, I know better than most the struggles that business owners face and the constant balancing of cash flow to keep the business alive while still being able to grow. Whether you want to do digital marketing yourself or you plan on outsourcing, here are some things to consider for your strategy.