The KWK Studio Blog

All things Marketing, Product, Technology, Entrepreneurship, Strategy, and More.

What Business Owners Need To Know About Digital Marketing

What Business Owners Need To Know About Digital Marketing

Having grown a business from nothing into something, I know better than most the struggles that business owners face and the constant balancing of cash flow to keep the business alive while still being able to grow. Whether you want to do digital marketing yourself or you plan on outsourcing, here are some things to consider for your strategy.

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The Basics Of Digital Marketing And The Minimum You Should Be Doing

The Basics Of Digital Marketing And The Minimum You Should Be Doing

Digital Marketing has almost become a necessity for a business to be successful in this day and age. However, for a company who is either new and starting their marketing strategy or for a company who is trying to ramp up its digital marketing efforts, the task can be daunting because of how vast the digital marketing landscape is. In this post, I break down some of the key components to digital marketing.

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What Is SEO And Does It Actually Matter For My Business?

What Is SEO And Does It Actually Matter For My Business?

If you have a business, you should at least know the basics of what SEO is and how it can impact your business.

Let’s start with the 101 of what is Search Engine Optimization (SEO).

The basic layperson’s definition of SEO: Doing “stuff” to your website so that it has an increased chance of showing up as the first result when someone searches for information related to your business on search engines like Google.

What Determines SEO?

There is actually a lot that goes into making sure your website is SEO friendly. Some of it is technical, meaning how the code for the website and content on the website is written/structured.

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Kasey Kaplan, founder of KWK Studio Speaking

The Story of KWK Studio From The Perspective Of The Founder

I’ve been entrepreneurial my entire life. I’ve always just seemed to see things different than most. I’ve also realized that unique ideas you really care about don’t happen very often. And when I say care, I mean to actually take action and do something. My last “big idea” put me on a 6+ year path of co-founding a fintech company and it wasn’t until recently that I became truly inspired by something else again.

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