Along the path, you meet all types of people and develop your network that you can sell your products/services to. But what happens when your business is ready to scale faster than the potential client base of your network?
In this day and age, most businesses have websites. In fact, customers expect you to have a website if you want to be perceived as credible. The problem is not all businesses build their website with the intention of catering to the end user -- this causes massive issues.
Define Your Objectives
Before you do anything, you need to first decide what you’re hoping to accomplish by implementing a content marketing strategy. This will vary for every organization, but could be a combination of things like reaching new customers, engaging existing customers, getting more conversions, or positioning your brand as an industry thought leader. Document and define your objectives so there is no ambiguity and everyone knows what you’re working towards.
Having grown a business from nothing into something, I know better than most the struggles that business owners face and the constant balancing of cash flow to keep the business alive while still being able to grow. Whether you want to do digital marketing yourself or you plan on outsourcing, here are some things to consider for your strategy.
Digital Marketing has almost become a necessity for a business to be successful in this day and age. However, for a company who is either new and starting their marketing strategy or for a company who is trying to ramp up its digital marketing efforts, the task can be daunting because of how vast the digital marketing landscape is. In this post, I break down some of the key components to digital marketing.
If you have a business, you should at least know the basics of what SEO is and how it can impact your business.
Let’s start with the 101 of what is Search Engine Optimization (SEO).
The basic layperson’s definition of SEO: Doing “stuff” to your website so that it has an increased chance of showing up as the first result when someone searches for information related to your business on search engines like Google.
What Determines SEO?
There is actually a lot that goes into making sure your website is SEO friendly. Some of it is technical, meaning how the code for the website and content on the website is written/structured.
I’ve been entrepreneurial my entire life. I’ve always just seemed to see things different than most. I’ve also realized that unique ideas you really care about don’t happen very often. And when I say care, I mean to actually take action and do something. My last “big idea” put me on a 6+ year path of co-founding a fintech company and it wasn’t until recently that I became truly inspired by something else again.